At Gain & Retain LLC, we believe that strong businesses are built on strong people. Founded by Shanice N. Cook, MPA, a seasoned human resources leader with over 14 years of experience, our firm offers practical, people-first solutions to help organizations grow with confidence.

Over the course of her career, Shanice has led talent acquisition strategies that brought top-tier talent into competitive industries, designed and facilitated performance review systems that drive accountability and growth, and partnered with leadership teams on strategic workforce planning to align people practices with long-term business goals. Her expertise also includes employee relations, policy development, compensation planning, succession management, and organizational development, the full scope of HR needed to keep teams engaged and businesses thriving.

Gain & Retain LLC was founded with a simple but powerful mission: Your People, Our Priority. We specialize in supporting nonprofits, small businesses, and growing organizations that may not have the resources for a full-time HR department but need the same level of expertise. From fractional HR leadership to recruitment, compliance, employee engagement, and retention strategies, we offer tailored solutions that fit your unique needs.

With a people-first philosophy and a track record of delivering measurable impact, Gain & Retain HR is your trusted partner in creating workplaces where employees thrive and organizations succeed.